For Entrepreneurs. By Entrepreneurs.

About Us

Cash In Asia Pte Ltd (CA) is a Singapore based Business-to-Business (B2B) financing platform powered by AI and data analytics, that provides a one-stop solution for responsible, transparent and flexible financing for micro, small and medium enterprises (MSMEs) in Asia Pacific.

Our Vision & Mission

Empowering every committed entrepreneur in Asia Pacific with the financial support they need to fulfil their business aspiration while creating more job opportunities for all.

By bringing TECHNOLOGY and passionate PEOPLE together , we provide financial support to the underserved enterprises in Asia Pacific.
ENTREPRENEURS can now focus on growing their business.
EMPLOYEES can be proud of their contributions.
INVESTORS can make better returns.

Our Key Management Team

Eldwin Wong
Founder & CEO
Eldwin is a serial entrepreneur, with interests in Consulting, F&B, E-Commerce, Gaming etc., including more than 10 years’ experience in personal & SME lending.
He previously held senior financial management positions in MNCs like Infocomm Asia Holdings, TransOcean (NYSE), Chartered Semiconductor (SGX), Hewlett-Packard (NYSE).
A Certified Public Accountant (Australia), he is active in grassroots work and various business associations to give back to the community.
Xie Jian Yang
Jianyang is Founder of Azuora, a cloud-based integrated platform for retailers and wholesalers which provides inventory, order management and accounting solutions.
He has more than 15 years of diversified technology experience including full stack development in web, mobile apps and IT solutions to help clients in digital transformation.
He holds a Bachelor’s Degree in Commerce IT from Curtin University.
Jonathan Tay
Head, Legal & Compliance
Jonathan was a litigation lawyer at Quahe Woo & Palmer before being a serial entrepreneur. He has interests in Hospitality, FMCG & Security.
He has a Bachelor’s Degree of Laws (Hons) from NUS.
Benjamin Boey
Director, Back Office
Benjamin joined Public Bank Berhad after graduation, being exposed to all aspects of banking through his 11-year career, including operations, credit control and business development. His last appointment was Branch Manager of Jalan Tun HS Lee Branch, before joining Cash-IN-Asia.
He is a Certified Credit Executive (CCE), from the Asian Institute of Chartered Bankers.
He holds a Bachelor’s Degree in Business (Finance & Marketing Double Major) from the University of Technology Sydney.
Andrew Quek
Manager, Business Development
Andrew was Associate Director, Securities and Equities at OCBC before joining Cash-IN-Asia.
He has more than 10 years’ experience in banking, across roles from client relations to deal execution.
He holds a Bachelor’s Degree in Electronic and Electrical Engineering (Hons) from NTU.

SME Financing Responsible Lender

As responsible lenders, Cash-IN-Asia ensures that clients who apply for financing are able to service the loans on a sustainable basis. We are committed to fair and transparent terms and conditions, allowing clients to compare offers easily, and endeavour to support clients when they encounter repayment difficulties.

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